Make Carbon Count
A guide to our carbon label, a nutrition label for the Earth.
There’s a lot that happens to get that salad to your bowl—like a lot, a lot. And we care a lot, a lot. That’s why we made an entire page about it.
Next to every item on our menu, you’ll see its estimated greenhouse gas emissions. That means it’s the environmental impact of growing, producing, and transporting that item to your plate. Since there are a lot of different gasses that go into all that (hey, cow farts), we use a comparable measurement called Carbon Dioxide Equivalent (CO2e). This number lets you compare the environmental impact of a carrot to a chicken. Amazing, right?
We call it a Carbon Label. It’s just like a nutrition label, but for the planet.
Why did we start carbon labeling our menu?
Because we can’t do this without you. 26% of global carbon emissions are created by the food system, fueled largely by our everyday choices. Fortunately, Eating for the Earth doesn’t mean giving up great food.
We believe that the next step in fighting the climate crisis is transparency and traceability. That’s why we’re labeling the carbon footprint of every item on our menu and highlighting climate-smart menu options.
How to Read a Carbon Label
On orderjustsalad.com you will now see carbon labels displayed beneath the menu item, in units of kg CO2e.
What is kg CO2e?
This stands for “kilograms of carbon dioxide equivalent”. Carbon dioxide (CO2) accounts for most human-caused greenhouse gas (GHG) emissions. But there are other greenhouse gases, so these are converted into the common unit CO2e (carbon dioxide equivalent).
How much CO2e should I budget for my food choices each day?
While there isn’t an established dietary “allowance” for greenhouse gas emissions, trying to reduce your own daily emissions and keeping it below that of the average American diet is a good start.
Today the average carbon footprint of the typical American diet is 4.7 kg CO2e per person per day. Lucky for you, we keep our greenhouse gas emissions pretty low around here. Our menu average is 0.81 kg CO2e.
How did Just Salad estimate the carbon footprint of its menu?
The short answer: We add up the estimated emissions of each ingredient in a menu item based on total portion size in weight. Learn more about our carbon labeling process.
Some ingredients have more carbon-intensive growing and production methods than others. For example, fruits and vegetables tend to be lower emitters, while animal products are higher. The emissions from transporting food to our stores also have an influence, though transportation emissions generally account for less than 10% of a food’s overall carbon footprint.
Eat for the Earth today with our Climatarian menu.